Congratulations to the Jamaican Dancehall sensation, Popcaan, who has embarked on an exciting collaboration with the prestigious British International Shoe Manufacturer and retailer, Clarks Originals! Popcaan took to his Instagram to share a recent Clarks advertisement featuring his journey in Somerset, England, as he ventured through picturesque countryside and encountered flocks of sheep while searching for the Clarks store.
His quest led him to the Clarks headquarters, where he officially sealed the deal for this remarkable partnership. This marks Popcaan's debut collaboration and ad campaign with the iconic shoe brand, known for its popularity in Jamaica (just ask Vybz Kartel). In this groundbreaking partnership, Popcaan introduces Clarks' latest design from their coveted Wallabee line, set to captivate shoe enthusiasts.
In his caption, Popcaan states “Introducing Popcaan for Clarks Originals” 10.11.23. In the ad, he sends “all a dem a a guh a yard. Everything a guh a Jamaica”. Selected Jamaican retailers including Signature style, Trevor’s Clothing, Accessories and Collectibles, Fashion Express and Cann’s Originals should have this line starting November 10, 2023.
Watch this ad here. Big up, Popcaan!